On August 28, the 23rd Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2026 officially opened. GAC made its overseas debut of the XT80, the brand’s first off-road vehicle, alongside the GS7 PHEV. The 10-day exhibition, as one of the largest hunting, equestrian, and cultural heritage events in the Middle East and globally, attracts local elites and visitors from around the world, serving as an important window for premium brands and products to showcase themselves to a discerning audience. Positioned as an All-Scene Smart and Rugged SUV, the XT80 is GAC’s “new off-road” creation, built on 29 years of automotive expertise and deep insights from 30 million family users. GAC chose ADIHEX as the launch platform for the XT80 in the Middle East to deeply integrate the brand spirit with Middle Eastern culture. In Middle Eastern culture, the falcon symbolizes courage, nobility, and wisdom, representing the spirit of conquering the wilderness and exploring distant horizons – a perfect match for the XT80’s off-road DNA.

Himel was honored at the Hong Kong Business Technology Excellence Awards 2026, winning in the Green Technology – Manufacturing category with its NERIO Series wiring devices. The awards recognize companies and organizations’ advancing technology and setting new benchmarks for innovation. At the heart of NERIO’s achievement is its paint-free manufacturing technology, bringing a greener and more eco-friendly approach to an everyday electrical product. For Himel, there is significance in finding ways to be environmentally friendly even within something as small and everyday as a switch. Rather than treating sustainability as a feature reserved for large technologies, NERIO brings the idea into a product people interact with countless times at home.

DiDi Autonomous Driving began fully driverless service trials with its next-generation Robotaxi R2. Jointly developed by DiDi Autonomous Driving and GAC Aion, the new vehicle features upgrades in autonomous driving performance and cabin experience. It is now available for bookings via the DiDi App in selected demonstration areas in Beijing and Guangzhou. The new vehicle R2 is purpose-built for Robotaxi services and designed for global deployment. Powered by DiDi Autonomous Driving’s Level 4 full-stack software and hardware, it is equipped with 33 sensors and a triple-domain fusion central computing platform to enhance perception accuracy and its ability to handle complex driving scenarios.

DAREU will showcase a new generation of gaming peripherals at the Saudi Electronics & Information Technology Exhibition 2026, featuring adaptive design, modularity, and high-performance gaming experiences. The lineup includes the FLEX Series, Ultra Keyboard Series, and Ultra Gaming Mouse Series, all designed for customization and performance. The Ultra 09 wireless mouse introduces a detachable battery system for uninterrupted gaming sessions. DAREU is actively seeking distributors and partners at the exhibition. Visit Booth H3.G170 to explore their latest innovations.

Today, Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand’s iconic Easy Bake franchise. Starring Huda Kattan and Cardi B, the launch introduces a fresh pink-and-lilac color story designed to take brightening, lifting and blurring to the next level across the Easy Bake Loose Setting Powder Duos and Easy Bake Pressed Powders. Inspired by Huda and Cardi’s shared love of bold, transformative glam, Ultra Snatched pairs complexion-brightening pinks with cool lilacs for a visibly brighter, lifted look. The result? Huda Beauty’s signature airbrushed finish, turned all the way up.

During the roundtable, DoGo emphasised that as renewable energy penetration increases, the role of energy storage must evolve beyond simply storing and discharging electricity. It is becoming critical power infrastructure that can actively support the grid and enhance overall system resilience.

LG Electronics (LG) is unveiling the next evolution of its AI Home at IFA 2026. Bringing together AI-powered appliances, connected services and contextual intelligence, LG AI Home simplifies daily routines, enhances convenience and delivers a more personalized and intuitive customer experience. A Home That Understands YouLG AI Home analyzes schedules, routines, the home environment and appliance usage to recommend appropriate actions and optimize coordination between devices and services. By providing personalized suggestions based on real-world context, it proactively supports customers to spend less time managing their appliances and more time enjoying life. To illustrate this vision at IFA 2026, LG invites visitors to explore immersive AI Home spaces—spanning living, kitchen and rest zones—where they can experience firsthand how LG’s AI technologies coordinate devices and services around different everyday routines.

BLUETTI, a global provider of clean energy solutions, is making its debut at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2026, showcasing its Vehicle Energy System and RV Solar System, both built for the seamless shift from road to camp, along with the Apex 300, at ADNEC Centre Abu Dhabi from Aug. 28 to Sept. 6. In-Transit DC Fast Charging, Worry-Free Camp PowerBLUETTI’s Vehicle Energy System combines Charger 1 with the Premium 100 V2 and Premium 200 V2 portable power stations, providing flexible power from the road to the campsite. Charger 1 delivers up to 560W of DC charging from a vehicle alternator, while the BLUETTI App enables real-time monitoring and charging control.The Premium 100 V2 and Premium 200 V2 provide portable power for everyday outdoor needs and extended off-grid adventures, with capacities of 1,024Wh and 2,073.6Wh respectively and high-power output for a range of appliances.Green RV Travel, Defying Off-Grid ChallengesBLUETTI’s RV Solar System, built around the RV5 Power Hub, integrates solar charging, power conversion and energy management into one system, featuring a 5,000W inverter with up to 10,000W of surge power. It also provides up to 1,360W of DC output for onboard appliances and equipment.The system

“The completion of Syria’s first international card transaction in more than 15 years is an important step in modernizing the country’s payments ecosystem. This achievement demonstrates the value of collaboration between the public and private sectors in enabling secure international payment acceptance, facilitating commerce and supporting sustainable economic development,” said H.E. Mohammed Safwat Raslan, Governor of the Central Bank of Syria.

The renovated court at Communal Elementary School opens a dedicated space for learning, sport, and community life in Buhangin. STARCARES, the community impact initiative of STARTRADER, has completed the redevelopment of the basketball court at Communal Elementary School in Buhangin, Davao City, Philippines. Now open and in daily use, the facility serves approximately 20,000 people, including around 2,000 learners, 72 school staff, 1,600 parents, and 16,000 residents of Barangay Communal. For students, the court offers a dependable space to learn and play, doubling as the venue for graduations, award ceremonies, and school assemblies. For the wider community, it becomes a gathering place for meetings, celebrations and youth activities once classes end, reflecting how central basketball is to daily life in Buhangin.

Electronic Device Solution Inc. (CEO Byeongok, Lim) is expanding its push into the Middle East defense semiconductor market, building on its GaN (Gallium Nitride)-based RF (radio frequency) technology. Electronic Device Solution Inc. specializes in GaN MMICs and RF components, modules, and systems used in defense, aerospace, and radar applications, and it possesses RF Total Solution capabilities spanning the entire process, from chip design to measurement, testing, production, product development, and packaging. Its main product lineup includes GaN MMICs supporting various frequency bands such as X-band and Ku-band, along with transmit/receive modules (TRM), high-power amplifiers (HPA), low-noise amplifiers (LNA), and RF switches.

Seven Locations, Seven Stories

With its exceptional sunset views, the Bodrum Yalıkavak restaurant pairs the McDonald’s experience with the distinctive atmosphere of the Aegean coast. The İzmir Selçuk restaurant draws inspiration from the historic fabric of Ephesus, combining stone architecture rooted in the region’s heritage with a contemporary restaurant experience.

Located within a marina, the Muğla Göcek restaurant features architecture designed in harmony with the surrounding villas, as well as a large garden surrounded by greenery. It also offers an inviting place to pause before or after a boat trip.

Inspired by traditional Aegean stone architecture, the İzmir Çeşme Drive-Thru restaurant reflects the lively rhythm of Çeşme through its large outdoor area and drive-thru service. Easily accessible, it serves as a convenient stop for both meals and coffee breaks.

The Antalya Land of Legends restaurant brings the theme park’s world of play and entertainment into the restaurant setting. Its colorful interiors, play areas and interactive digital game table create an engaging environment for children, while generous seating areas allow families to relax and spend time together.

Situated close to Kaleiçi and the Lycian Way, the Antalya Merkez restaurant stands out for its large, open garden. Natural materials and a soft pastel color palette shape an interior that complements the historic character of the surrounding area.

Set in a historic building within a conservation area, the Istanbul Sir

“InfoComm EDGE Collective will be a unique opportunity to convene the leaders responsible for shaping the future of connected environments in the GCC,” said David Labuskes, CTS, CAE, CEO of AVIXA. “By fostering collaboration and the exchange of ideas, the event will explore how pro AV can drive productivity, engagement, and regional growth while contributing to our vision for InfoComm EDGE 2027.”

This year, Testµ (TestMu) Conference marked the moment the industry moved from talking about agentic AI to engineering it responsibly,” said Asad Khan, CEO and Co-Founder of TestMu AI. “Across three days, we saw the world’s best engineering minds converge on a shared conviction: autonomous systems demand autonomous quality. The conversations and innovatio

Huawei OceanStor Data Storage leverages a high-efficiency and unified AI data platform, excellent capacity density and energy efficiency, and future-proof data resilience to comprehensively meet the diverse needs of enterprise use cases.

CEPI’s funding will advance the Bundibugyo vaccine candidate through preclinical development and into an early-stage clinical trial to assess the immunogenicity and safety of the vaccine candidate. The study in humans, known as a Phase 1 trial, is expected to take place in Africa.

LG Electronics has launched its annual ‘Summer Survivors’ Back-to-School campaign across the GCC region, offering promotional savings of up to 30 per cent across key product categories. The campaign plays on the bittersweet back-to-school moment, celebrating parents as they regain their daily structure, enjoy a little peace and quiet, and reclaim personal time for themselves. LG invites parents to reward themselves with long-awaited home tech upgrades—from immersive Smart TVs to time-saving washing machines and kitchen appliances.

Hisense, a leading brand in global consumer electronics and home appliances, ranked No. 1 globally in shipments of TVs 100 inches and above in H1 2026, according to Omdia, accounting for a 55.1% market share. The result reflects demand for larger, more immersive screens and Hisense’s ability to bring premium big-screen experiences into more homes. Building on this leadership, Hisense is putting the viewing experience first, turning display technology into more immersive, lifelike experiences. The UR9 Series advances RGB MiniLED technology by independently controlling red, green and blue light at the backlight source, delivering richer colors, deeper contrast and greater detail, so movies feel more cinematic, sports more vivid and every scene truer to life.

Mitrade is sponsoring the World Snooker Tour (WST) for the 2026/27 season, aligning its brand with a sport built on composure and sustained focus under pressure. Snooker demands discipline and total concentration from a player facing a shifting table — qualities that reflect the broker’s advocacy for responsible, informed trading. This global partnership lands as Mitrade’s growth accelerates. Since January 2026, the group reports that active trading clients increased 54% year on year, while the number of trades rose 79% and total lots traded grew 148%. The WST sponsorship provides Mitrade with a platform to engage with its growing community of traders and snooker fans and strengthen brand awareness across multiple markets.

The “Red Gold from Europe” Campaign will highlight the Quality, Security and Versatility of Italian and EU Canned Tomatoes at The Saudi Food Show 2026. This exciting initiative aims to showcase the outstanding quality, safety, and versatility of Italian and EU canned tomatoes, celebrating their essential role and versatility in both everyday and gourmet cooking. Promoted by ANICAV, the Italian Association of Canned Vegetable Industries, and co-funded by the European Commission, the campaign underscores the rich heritage and rigorous safety standards behind EU canned tomato products. In 2026, Saudi Arabia’s imports of canned tomatoes from the European Union are projected to reach SAR 121.2 million (€29.5 million) in value and 27,800 tonnes in volume, while imports from Italy alone are projected to reach 23,750 tonnes in volume and SAR 119.3 million (€29.0 million) in value.